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LeBron James' furthers brand power in China' with controversial remarks
LeBron James Signs Unprecedented Lifetime Deal With Nike | Ad Age
LeBron James Is NBA's Top Shoe Salesman, Keeping Nike Firmly In Lead
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
LeBron James Is NBA's Top Shoe Salesman With $340 Million For Nike
LeBron James Hints at a Potential Nike Documentary on How He Secured the Deal
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The History of LeBron James Basketball Shoes | Finish Line
Fifteen years ago, Reebok and Adidas wanted him bad — so how exactly did LeBron James end up with Nike?
Bronny James, son of LeBron, gets Nike NIL deal ahead of senior high school season - The Washington Post
3 Reasons a Broke LeBron James Turned Away His First Million Dollar Check | Inc.com
Nike-sponsored LeBron James and DeMar DeRozan taped over the Adidas logo on their Drew League jerseys
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
LeBron James & Adidas: The Unorthodox History - Boardroom
An 18-Year-Old LeBron James Rejected $10 Million--and It Was His Best Decision Ever | Inc.com
LeBron James turned down $10 million check when he was 18
What if Nike or Adidas is willing to give me $20 million?": LeBron James explains why he turned down a hefty endorsement deal in high school - The SportsRush
A Reebok Executive Offered A $10M Check To 18-Year Old LeBron James To Not Negotiate With Nike Or Adidas, He Rejected The Offer, And Today, LeBron Has A $1 Billion Lifetime Deal
Every Signature Shoe in the NBA for the 2021-22 Season - Boardroom
Why N.B.A. Stars Are Trading In Their Nikes - The New York Times
LeBron James shares how a $90 million deal put additional pressure of being a 1st generation money-maker on him - The SportsRush
How Nike Almost Missed Out on Signing LeBron James | Sole Collector
LeBron James Basically Just Married Nike | GQ
LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James Reveals He Was Offered $10 Million to Sign With Reebok, But Still Decided on Nike - TheStreet